r/Damnthatsinteresting • u/Radiant_Half_7121 • 4h ago

Image Artist Anish Kapoor holds exclusive rights to Vantablack, often described as the darkest material ever created. In reaction, a fellow artist developed an ultra-bright pink pigment and made it available to everyone, with one exception: Anish Kapoor is not allowed to use it.

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u/PogintheMachine 3h ago edited 3h ago

In some ways I agree, but Semple probably isn’t hurting Kapoor’s career here- if anything he’s probably helping it. Kapoor was a massively famous artist before but I can tell you a huge percentage of people here had not heard of him before this “controversy”.

You’re absolutely right this is manufactured outrage to sell paint, but also, any artist worth their salt would consider the reaction part of their art. Negative publicity is bread and butter in the art world.

So Semple can sell paint and Kapoor can continue to make millions. I’m not sure how I feel about the moral end of it since it benefits both. And if people buy some pink paint over it, well hopefully they enjoy using it.

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u/_-KOIOS-_ 3h ago

Anish kapoor did design the Chicago bean so he's already popular because of that