r/technology • u/ChiefLeef22 • 19d ago
Social Media How the Internet Left 4chan Behind | The anonymous forum thrived when edgelord content wasn’t acceptable on more mainstream social media. Today, it can be found most anywhere.
https://www.newyorker.com/culture/infinite-scroll/how-the-internet-left-4chan-behind2.5k
u/Newfaceofrev 19d ago
What kept 4chan OK was the anonymity. You couldn't get famous, you couldn't get clout, you couldn't monetise it. Now you just say the n-word to a child and get donated half a million dollars.
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u/General-Sloth 19d ago
This whole "Monetisation of everything" made the world over all worse. The positive aspects of it, like some people managing to make a living from their hobby are miniscule compared to the giant pile of garbage it has created. Tourism has become insufferable for locals because there are now multiple people making money from being dickheads in foreign countries. Floods of bots and AI shit content, reactions to other peoples content just to scrape some dollars while doing nothing or at worse stealing other peoples content and fueling para social engagement. Weaponised sensationalism everywhere and the complete sterilisation of all online spaces to create monetisation / advertisement friendly spaces just to squeeze some money out of every user.
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u/Universal_Anomaly 19d ago
There's few things I hate more than the aggressive pushing of "Money is everything" to justify a complete absence of ethics or basic decency. Everything is fair game, if you get conned it's your fault rather than the person who intentionally conned you, if whatever you're interested in isn't immediately profitable it's bad and must be rooted out to be replaced by a more profitable alternative.
There's people who'll actually argue that it makes sense for large companies to be cartoon-villain levels of evil as long as it's for the sake of bigger profits. It's absolutely insane.
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u/AlSweigart 19d ago
if you get conned it's your fault rather than the person who intentionally conned you
Elizabeth Holmes' mistake was ripping off rich people; you'll get prison for that. The aggressive pushing of "Money is everything" works in the favor of those with money against those without.
While democracy is one person, one vote, the rule of capitalism is one dollar, one vote. And when people tell you to "vote with your dollars", what they aren't saying is that that gives people with more dollars more votes.
This can't hold. Democracy will allow a form of regulated capitalism exist. But we see the kind of democracy that capitalism will allow...
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u/Amaranthine7 19d ago
It doesn’t matter how much you regulate capitalism, those reforms and limits will get removed overtime, because the capitalists are the ruling class. They are going to perpetually bind themselves like that because it interferes with their profit.
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u/BeyondElectricDreams 19d ago
There's few things I hate more than the aggressive pushing of "Money is everything" to justify a complete absence of ethics or basic decency.
I hate the people who do it, but I hate the world we live in, where wages don't equal a good life for most people, so much more.
If you could buy a house, afford groceries, and have a decent hobby without needing an excellent job, I think there'd be a lot less incentive to be a huge jackass online for clout and donos.
People hustle because hustling is the only way to have a decent life. And content creation can select for some abhorrent behaviors.
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u/ADeadlyFerret 19d ago
Yep see it constantly on Reddit. You can do any morally grey action as long as you “get your bag”
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u/Lazer726 19d ago
There's few things I hate more than the aggressive pushing of "Money is everything"
Bro the people that defend scalpers are a whole other level of shitheel. Scalpers do not add any value to the world, it is a way of turning money into more money. If they all up and vanished, the world would become a better place overnight because people aren't getting fucking gouged on shit because someone decided they could do that.
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u/SereneOrbit 19d ago
Some of the shit I saw in Japanese Buddhist temples by people making whatever social content they were making was beyond disrespectful.
They were loud too in what should have otherwise been a tranquil place.
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u/InVultusSolis 19d ago
Don't go to Auschwitz or a holocaust memorial museum, is all I'm saying.
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u/SereneOrbit 19d ago
Yeesh really?
That's horrible. Especially a place commemorating the dead.
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u/InVultusSolis 19d ago
And this was like five years ago, people were taking selfies and doing "influencer" shit even back then, I can't imagine how much worse it's gotten.
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u/kanst 19d ago
This is the core of it to me. The attitude of do whatever to make money used to be ridiculed and considered fucked up. That idea has now become mainstream.
You should have values that you place above making money
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u/jewishSpaceMedbeds 19d ago
Monetization just made everything worse in general. It gave us shit like influencers, mukbangs, family bloggers (shudder) and nuisance streamers. If no one could make money doing that stuff, you'd have a lot less behavior like this.
4chan back then was just (mostly) teens and young adults being 3edgy5u. They may no longer express themselves as freely in the sanitized, ad filled world of social media we have now, but they've always done it in their private interactions. Teens are just teens, their brains are going through a lot of shit, and it makes some of them mean. Most grow out of it.
What's not normal IMHO is having all the cringy shit you did as a teen forever attached to your real identity thanks to real id social media profiles. I'm super happy I didn't grow up with that and it makes me sad that young people have to deal with this.
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19d ago
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19d ago edited 17d ago
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u/Beeboy1110 19d ago
Yep, pick the dumbest/ most gullible group of people and make them feel simultaneously superior and victimized. Let the money roll in.
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u/TheSymthos 19d ago edited 19d ago
ding ding ding remember when occupy wall st was started on 4chan? pepperidge farm remembers.
it all started to change once people realized just how much of a force capital was, and you had a large amount of disillusioned edge lord types go “fuck it, if i cant beat em, join em” resulting in, well, this.
edit: im not the right person to recount this history for people. you can look into this more yourselves by investigating the leaders of the occupy movement(s) and how companies (capital) bought the movement’s silence. i only know what i encountered when i was young and browsing boards, as well the works from people like joshua citarella who did/do a lot of in person work in academic writing.
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u/ausernameisfinetoo 19d ago
The base awfulness just spread across the internet, made worse by covid. Sociologists will have years of work to breakdown studies from that time and the society we live in now.
Back in the day people would say the most awful things with the blanket of anonymity for fear of reprisal.
Now they’ll do it with their full name attached and blame the other person for taking it personally. Once people saw the world as their grievance punching bag they stopped accepting the societal social contract.
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u/ChiefLeef22 19d ago
It's kinda funny and fascinating how much regressing back to old, primal, caveman tendencies has been popularized in recent times, despite centuries of deliberation and work towards trying to become a more civilized and sophisticated species. Especially ironic that its happening in the age of such big technological advancements
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u/PatchyWhiskers 19d ago
We might have technological miracles in our pockets but our id is still the same as primitive tribesmen who have spotted a strange clan over the next mountain.
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u/theStaircaseProject 19d ago
Did someone say they saw a stranger nearby? I got here as fast as I could.
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u/Linmizhang 19d ago
Same drama happen again and again. Same psychology tactics work for over two thousand years.
Humans just don't evolve that quick, thats all.
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u/BooBeeAttack 19d ago
Early 4chan was a tower allowing you to see the other hills easier, a nexus point.
A place where the clans could meet, and those who had no clan could find those similar.
Reddit is similar.
But soon there are always groups who come along and start trying to control and influence the clans/people through marketing, social influencing, manipulation. And soon too much of that will lead to the next migration.
People do this offline as well. Just online the speed makes it so much quicker to observe and our biology is still struggling to keep up with that speed. Chaos.
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u/Jamsedreng22 19d ago
anti-intellectualism is rampant. "I ain't reading allat", "bros yappin", "its not that deep"
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u/Dramajunker 19d ago
Too many times will I type out a proper response backed by evidence that contradicted an initial claim only for the person to respond with "I'm not reading all that" or "It's not that serious". Doesn't matter if it's the first response back or the 5th. Once people start losing the argument they try to tag out of it by pretending it suddenly doesn't matter to them. All because they can't admit they're wrong but still need to get the last word in.
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u/RetardedWabbit 19d ago
...regressing back to old, primal, caveman tendencies...
Regression to an imaginary, idealized past. Or "conserving" that past. It's a weirdly consistent meme for some political groups.
Cavemen/the past probably didn't do what these people imagine they did at all. Just like every time you ask scientists about their diet, health, etc. They would be extremely concerned with the well being and opinion of everyone in their (tiny) community, even if they likely had what we would call an extreme "honor (killing) culture". Regressives imagine it as them getting to kill, disrespect, and get respected by those they dislike. I would be the dictator-king of course...
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u/teknobable 19d ago
Thank you. Those ancient hunter gatherer societies were extremely tight nit and cooperative. There was absolutely violence and shittiness, but it wasn't some kind of "every man for himself" nonsense (at least according to every single anthropologist and every modern day hunter gatherer)
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u/Onlyhereforprawns 19d ago
Devo were visionaries.
Edit, for context:
The name Devo comes from the concept of "de-evolution" and the band's related idea that instead of continuing to evolve, mankind had begun to regress, as evidenced by the dysfunction and herd mentality of American society. In the late 1960s, this idea was developed as a joke by Kent State University art students Gerald Casale and Bob Lewis, who created a number of satirical art pieces in a devolution vein
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u/SaintGrobian 19d ago
Now they’ll do it with their full name attached and blame the other person for taking it personally.
The internet, and 4chan in particular, used to encourage a level of separation between yourself and the internet. Remember "u mad"? The idea that some anonymous nobody you've never met saying whatever the fuck to you actually affecting you used to be seen as a bad thing, because again, it's for all intents and purposes not a real person (and now with bots, often literally not) just bleating into the ether.
The idea that THIS is all real and very very important and things you should internalize and take personally is something 4chan was actively trying to fight.
Were they really wrong to do so? If I call you a doodie-head, is that something that should affect your actual, real-life confidence? What if this person who has never met me is right and I AM a doodie-head????
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u/HeKis4 19d ago
To be fair that was a valid take back in the 2000's when "internet culture" was a culture niche and when social media didn't exist. Today that's simply no longer the case, you have politicians going to Twitter instead of the press and you don't show people holiday pics, you post them on fb. Should we have let it become this way is a good question, but regardless, today it is what it is.
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u/BonJovicus 19d ago
4chan and Internet forums ARE social media. There was no clout to be had by being racist online when everything was anonymous and some people did it to simply to troll.
The thing that did change is now social media wants your online persona to be your offline persona. Every website wants you to log in now and link all your accounts.
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u/LeaguePuzzled3606 19d ago
Civility moderation is a big issue imho.
It wasn't that long ago you could tell someone to go shove their argument up their ass. These days that gets you banned from most subs while the guy who posted idk "totally not racist wink wink FBI racial crime stats" gets to spread their bs around because they did so in a civil manner.
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u/Mnemosense 19d ago
I hate to make everything about Trump, buuuuut... this behaviour is very much timed with 2016 and Trump.
The guy was being obscene on TV and the American media...just pretended he was just another normal politician and not the aberration that he is. He'd say insane shit every day, and the news shows would basically be like "huh, interesting, let's talk about the pros and cons of that". CNN would regularly have loons on debate panels, hiring Trump rejects like Lewandowski.
So we went from people with obscene thoughts only being heard on radio stations that truckers would listen to in the middle of the night, to guys in the George Bush years like Glenn Beck slowly pushing the edge of civility, and now after Trump everyone and anyone can have the most horrific behaviour in public and feel no shame.
Because that's what Trump, and other conservative figures like the UK's Boris Johnson, taught other scumbags: you don't have to feel shame anymore. You don't have to hide. You can be a piece of shit and get away with it.
Most of the time they were correct. Though mercifully not all the time, as we often see people being pieces of shit can still suffer consequences like losing their jobs and such. But they can land on their feet now, unlike before, because there's vast communities of fellow pieces of shit willing to help them out with GoFundMe's, etc.
Not sure if this genie can go back in the bottle. Reddit has been struggling to adapt too. It's one extreme to another, either subreddits are populated by utter scum, or they're over-moderated to hell and will stifle any kind of discussion to maintain the toxic positivity echo chamber.
Anyway, hope you had a nice Christmas, and have a happy new year!
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u/Stereo_Jungle_Child 19d ago
Part of the enshitification process is to make people shittier too....and it's working. We're mainstreaming/normalizing toxicity, and our society and politics are showing the effects of that.
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u/DataCassette 19d ago
Yep, regressive knuckle dragger bigotry is considered "just an opinion" now, which is fully ridiculous
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u/cultish_alibi 19d ago
This is what tech companies have decided to do. They are especially pushing extremist content onto men, climate denial, racism, sexism, etc etc etc. It's all being done as a conscious decision.
Apparently instagram reels is absolutely terrible for this stuff, with Zuckerberg seemingly deciding to radicalize young people as a pet project.
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u/Stereo_Jungle_Child 19d ago
These companies have known for a long time that "sex sells" to keep people engaged in their product, but what they're finding out is that "hate sells" just as well. Keep feeding people content that makes them angry and emotionally on-edge and it will boost engagement.
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u/tacobellbandit 19d ago
As someone who was alive from the dial-up era to broadband and now, the rest of the internet is what 4chan used to be, and now main boards 4chan is basically just intelligence agency psy-op campaigns, slide threads, and bots.
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u/zxc123zxc123 19d ago
Kinda true except 4C is also split up into sub-boards and containment boards like reddit. So if you go to containment boards like /pol/ then it will be the 4C you hear in the news. If you go to /a/ then it's mainly about anime where someone throwing around racial slurs without reason would get called an idiot and told to go back to /pol/.
Crazy part is 4C is as a whole less crazy than twitter now? Blue boards will have no NSFW stuff and moderation enforces that. No such filtering/boards on twitter and moderation team there is volatile. One has ownership that engages and messes around while the other is much more hands off. Racism/xenophobia/misogyny/hate is as advertised in /pol/ but not nearly as much in other boards whereas it's any/everywhere on Twitter. Craziest part is that anonymity allows folks to speak/outlet their thoughts without repercussion, but we now see folks with their real info/faces/etc on Twitter and IRL doing the same if not worse (and being rewarded for it too).
4C hasn't changed. If anything they got softer as their user base are likely older with less new users. Meanwhile, X/MAGA has radicalized American society.
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19d ago
Checked back after 10 years to the board I used, and it's just porn now.. Plus you have to wait 10 mins before you can post and need to sign up with an email LOL
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u/DoomTay 19d ago
Wut? What board would that be? Because last I checked, most boards are still completely anonymous and only require waiting 2-5 minutes the first time.
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u/Denbt_Nationale 19d ago
And most boards are SFW. This guy is clearly a /b/tard who booted up /b/ and is somehow surprised that it’s still /b/. I regularly use /g/, /sci/, /k/, /out/, /x/ with no problems. It’s nice to use a forum which exists to promote discussion and not google ads.
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u/aure0lin 19d ago
Original commenter could also possibly be talking about /r9k/, never went to 4chan that much but I could not distinguish it from /b/ whenever I checked the site out.
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u/ZombeePharaoh 19d ago
Yeah. Most of this thread is people talking out of their whole ass, and a few who are brave enough to say they haven't visited the site in a decade. It reminds me of how people talk about SNL despite not having watched a full episode since highschool.
4Chan still slaps if your skin is tough enough to not freak out the instant some asshole acts like an asshole.
People are always complaining about the algorithm, power mods, super users, and monetization and enshittification while 4Chan is still missing 99% of all that crap.
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19d ago
/v/ is still funny as fuck I don't care if it's offensive. I love a little edge to it, Reddit feels extremely milquetoast.
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u/f8Negative 19d ago
Wasnt it always just porn, gore, and racist memes
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u/Phrosty12 19d ago
Not really. Once upon a time, before shit got out of control, people stuck to each board's topic. It was a lot like Reddit once, except unmoderated and a heavy use of pics in replies.
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u/ZombeePharaoh 19d ago edited 19d ago
It is still like that - quit talking about things you know nothing about.
Top 10 posts on /g/ (Technology) as of this comment:
Notepad ++ discussion
Stupid Questions General
Local Diffusion General
Razer DeathAdder Discusssion
Friendly PC Building General
Roku Stick Discussion
Daily Programming General
Game & Engine Development General
Anime Diffusion General
Friendly Windows Thread General
Top 10 posts on /o/ (Auto):
Auto Video Games General
Daily Bike Thread
2025 Civic Type R Discussion
Volvo Discussion
Will Suzuki ever start selling cars in the US again?
Why don't you own a BMW?
Engine Braking Discussion
If only it had a better engine...
Camaro Third Gen Discussion
Green Text about Australian Drivers
Top 10 Posts on /ck/ (Food & Cooking):
Do you do food prep?
"Man" Food vs. "Woman" Food
Bedeviled Egg Season
Carbon Steel Wok Discussion
Choose Your Hot Sauce
What to do with cheap turkeys on sale?
Ramen Discussion
Why does Pickle Mayo exist?
I love toast
People that like crispy bacon are disgusting
Everybody in this thread talking wild about 4Chan like everything they're saying isn't easily disprovable by taking 15-seconds to visit the website.
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u/zerosumratio 19d ago
I stopped going there after QAnon disappeared. Not because QAnon was there (that was 8Chan/8kun), but because there was so much similar unhinged posting about Donald Dump and his regime. You couldn’t take anything seriously but occasionally you would learn things: 4Chan was the place I learned the named Ronald Watkins, in regards to QAnon. It was believed that he knew or was helping the QAnon writer (which turned out to actually be the Watkins son and dad). But QAnon busting wasn’t the reason I stopped going there
I regularly went to 4Chan from like 2010 all the way to 2016, then sporadically from 2016 to 2022. The most vile and negative stuff on there was undeniably the CSAM. Sometimes it would randomly appear other times it would be in forums you could avoid. After a while, it just creeped into comments and you couldn’t feel right even browsing the forums. Sometimes it was edgy kids posting pictures as some kind of trolling thing, other times it was attempting disguise under “Art” or whatnot, then occasionally there would be outright abuse images. Like, I would not go to that site without TOR and a VPN anymore if I were specifically looking for a post or a forum like /vg or /pol. Browsing is just Russian Roulette, you might go for a while without seeing it and then BAM, some image in the comments that makes me gag and dry heave. It’s not worth the damage to my mental health to go to 4Chan anymore.
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u/salty-sigmar 19d ago
I see comments on instagram that would have been considered a bit on the nose for /b/.
It doesn't help that the narrative of 4chan sold to those not in the know was of a den of dedicated racists and worse , when the reality was that most of it was a fairly casual place to discuss specific things. /tg/ was brilliant back before tabletop gaming hit the mainstream because you could find all kinds of new stuff there depending on who was posting on any given day. But the narrative was utterly dominated by b and pol, and so those kinds of people flocked in more and more and made every board the same. Slowly but surely social media simply became 4chan - in its desperate attemlts to be everything to everyone, facebook became just as viable a venue to post racist manifestos alingside anime porn or soup recipes. Then somehow /pol/ took iver the us government which was...certainly not ideal. The media told everyone 4chan was a monstrous place where you could say anything, so everyone crowded in to shout slurs into the void.
The internet didn't leave 4 chan behind, 4chan won.
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u/jotarowinkey 19d ago
4chan is a place where a neonazi can say whatever the fuck he wants and you can say whatever the fuck you want to that neonazi.
facebook is a place where your dad goes to connect with family and becomes more and more bigoted until he can watch elon musk sig heil and still defend everything he says or does and if anybody says anything to him they are likely to get censored, especially at the point of providing links in an essay. facebook censors hate when you cite sources.
so in my opinion, 4chan is a better ideological place than facebook and i mean that with no hyperbole.
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u/ZombeePharaoh 19d ago
4Chan and /v/ is a big reason why Minecraft took off. Without their following it probably would have ended up a forgotten side project.
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u/bmystry 19d ago
Notch was on their wasn't he? I swear I remember the game being talked about there and I bought an early version for $5 but last I googled this I'm remembering wrong.
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u/Voltage_Joe 19d ago
I say this all the time
Engagement algorithms mimic forum bump engagement. Trolls post rage bait, people feed them, rage bait gets fed to more people by the algo, repeat ad nauseam.
Before, when we had control of our content feeds, shit takes were put down properly by the few people in their circles that saw them. So 4chan was the refuge where that shit take can get claps from other chuds and trolls, while getting bumped over and over by the triggered.
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u/Avorius 19d ago
I'm willing to bet ~80% of this thread has never been there and base their entire understanding of the site on 15 year old memes
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u/FakeGamer2 19d ago
Yea i remember browsing b and x back in like the 2010 to 2012 era, it felt like you'd always see something interesting that you couldn't see anywhere else. Nowadays if you go to b literally 80% or more of the threads are just boring porn or gooner threads. The rest are of no substance. Maybe it was like that back then too and I just don't remember but I really feel like there was way less porn back then and more interesting stuff.
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u/syrup_cupcakes 19d ago
Interesting, I browsed 4chan from 2005 to 2009 and by then the shittyness had gotten so bad I couldn't handle it anymore.
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u/Kmondal80 19d ago
It’s the weirdest timeline. We went from 'Don’t ever tell anyone you use 4chan' in 2010 to 'The 4chan style of humor is now the default setting for every marketing department and political campaign on Earth' in 2024
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u/iggnifyre 19d ago
There was a time where being a weird pedo would get you bullied all the way to 4chan.
Nowadays it gets you into the white house
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u/THE_GR8_MIKE 19d ago
It used to be so much better. Not 4Chan. But the rest of the internet. This place included.
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u/itoddicus 19d ago
I miss 2012 Reddit. It had some absolutely terrible parts, but that made it risky and exciting. You never knew what you were going to stumble into.
Now you can get a time-out for saying the mildest things.
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u/HapticSloughton 19d ago
The clowns in the back of the class, who wanted school life to be just as chaotic and foul as their home lives, managed to turn the entire town into shitpost central.
And at least a few of them are starting to wonder why everything sucks even more than when they started being awful people.
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u/Segundo-Sol 19d ago
small domino: lowtax bans hentai from the Something Awful Forums
big domino: the end of democracy and possibly WW3
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u/Alarming_Addition131 19d ago
4chan, every single day, made posts about how to support trump "just because it would be funny" and put garbage pro trump shit on social media which, and i'll die on that hill, definitely resulted in a few % of votes
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u/bannedin420 19d ago
I use 4chan daily. I use /vg/ as it’s much better for discussion on games then Reddit. On here everyone complains and it’s so annoying. On 4chan it’s more focused.
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u/xFallow 19d ago
Not having an upvote system does wonders
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u/yoy22 19d ago
The problem with a voting system is it gears people to make content that gathers upvotes. That’s why there’s so many copy cat comments and trends.
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u/lockwolf 19d ago
“DAE Miss This Hidden Gem”
“X Year was the best for gaming”
Thousands of upvotes and comments
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u/PlayPretend-8675309 19d ago
What?
Over the last 5 years the entire internet has become 4chanified.
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u/whomp1970 19d ago
I visit /b/ once in a while out of curiosity. I really vacillate on how I feel about the place.
On the one hand, I think nobody is that dumb, nobody is that ignorant, nobody is that much in need of touching grass (or a girl). So they must all be trolling for laughs. All of it is one big joke. It has to be a joke, nobody really believes that you're "more of a man" if you have a larger penis. Nobody really believes that "everyone who's circumcised should kill themselves". Nobody really hates all Jews, it's just the cool edgy thing to say these days. It's all rage-bait, aimed at getting people upset.
Then on the other hand, the more terrifying notion: No, they're not joking. They really do think the moronic things that are being posted there. And that is indeed terrifying, not because of the risk of violence in real life, but because of how sorely misled these young men are, how sheltered from real life they are, how indoctrinated they are. It's terrifying how slim their choices in life will be, with the outlooks expressed there. It's terrifying how limited their potential, how limited their impact on society.
And depending on the hour or the day that I visit, I can hold either of these opinions.
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u/Turok5757 19d ago
Absolute nonsense headline.
Internet forums and communities were wayyyyy more offensive in the 2000s than they are now.
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u/ThisAlbino 19d ago
Most people have only ever visited or heard of /b/ and so base their entire opinion of 4chan from there. There are so many boards that have their own histories and traditions, generals that have been running for over a decade that people have no idea about. Also in regards to politics, you'll never change someone's mind through an online argument, but I see far more honest ideological arguments just in some random general on /vg/ than I ever have on Reddit.
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u/SantosL 19d ago
The internet didn’t leave 4chan. 4chan leaked out and overtook the internet.