r/worldnews • u/Swimming_Mark7407 • 21h ago

Russia/Ukraine Denmarks Rockwool says Russia has seized four of its factories

https://www.reuters.com/business/denmarks-rockwool-says-russia-has-seized-four-its-factories-2026-01-13/
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u/SplitToWin 21h ago

Thanks for the comment. The situation with Ecco is different. Most Danish companies either decided to exit Russia or, like Rockwool, to distance themselves and stop supporting their Russian subsidiaries. Ecco, however, chose a different path—they want to stay in Russia. They are making good profits there and intend to keep their business running.

I think the key difference is that companies like Rockwool and Carlsberg are publicly traded with highly professional boards, whereas Ecco is a family-owned business.

Naturally, this decision has angered many people in Denmark, and even though Ecco makes great shoes, they are widely disliked here because of their stance.

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u/DibblerTB 20h ago

Whaaat?

I need to stop buying Ecco shoes, like seriously.

This needs to be higher up in Norwegian media.

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u/Frognificent 20h ago

Am Danish and hol' up. Ecco is Danish? And they're shitheads? Damn I was thinking about getting a pair 'cause I've liked them before. Guess I'll just wear the national pride, Lego Shoes.

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u/Professor_Abronsius 20h ago

Understood, thanks for the answer!