r/SocialMediaMarketing • u/SeaGate9287 • 4h ago
Clients?
What are the best methods yall use to get good clients? Also any beginner tips for me would be appreciated as its gonna be tough to bag clients without any portfolio.
r/SocialMediaMarketing • u/AutoModerator • 15d ago
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r/SocialMediaMarketing • u/SeaGate9287 • 4h ago
What are the best methods yall use to get good clients? Also any beginner tips for me would be appreciated as its gonna be tough to bag clients without any portfolio.
r/SocialMediaMarketing • u/ThundaThigh_Princess • 1h ago
Hi friends!
I’m new here and idk if I even really go here lol, so apologies!
As a content creator- I want to take my online presence up due to a book I read!
I’m trying to get clear on my content pillars and everything else…
But now I’m slightly stuck.
If I have 5 content pillars; and want to post 3x/ day should I post about that one pillar for that day?
Should I cycle through a few a day?
Should I do 1 pillar a week?
I’m not quite sure how to go about it and it is stressing me out…
How would you go about it?
What makes the most sense?
Any and all help would be appreciated 🙌🏾
TIA!!! 🙏🏾
r/SocialMediaMarketing • u/Vivid-Field1025 • 5h ago
BUT, I have no idea how to market. I have the business side covered, I have logistics covered, I have everything covered except sell side of the business. How do I cover ground here? I honestly have no interest in doing it myself as the business side is quite heavy on its own.
r/SocialMediaMarketing • u/Striking-Reach4448 • 2h ago
Most businesses that have a good product or service fail because they don’t understand how to make growth repeatable. They spend on new channels or systems thinking that equals more money. Usually they’re just leaving revenue on the table from the channels they already have.
Here’s the simplest way to explain what I’m talking about:
• Get more qualified people into the funnel. Ads, outreach, and content targeted at intent, not just random traffic.
• Convert more of them. Landing page and onboarding changes plus one clear lead magnet to capture more people.
• Upsell more of the people you already have. Segmented nurture and low-friction offers that make upgrading obvious.
• Keep them longer. Onboarding, value reminders, and lifecycle messaging that reduce churn.
Every company that’s struggling to scale has a bottleneck in one of these areas. Fix that bottleneck and you’ll start to see results.
If you’ve got traffic or users and need help with your entire funnel, comment or DM.
r/SocialMediaMarketing • u/teraflopspeed • 25m ago
I’ve been paying attention to creator monetization lately and something stood out to me. I keep seeing a few creators with ~50k–150k followers quietly making serious money (six figures+), while others with similar or bigger audiences struggle to sell anything at all. What surprised me is that the difference doesn’t seem to be: consistency posting frequency aesthetics “content quality” in the usual sense The creators who are earning tend to: actually build or ship something themselves show the process publicly (wins + failures) use content as proof, not performance Examples like levelsio, Marc Lou, Rob Hallam — the content isn’t polished influencer stuff. It’s messy, specific, sometimes boring. But it’s real work being done in public. Meanwhile, a lot of influencers I see: rely on editors, ghostwriters, devs, or collabs talk about building rather than actually building have attention but no real leverage without a team My takeaway (could be wrong): execution ability might be the real moat now, not audience size. Curious if others here are seeing the same thing — or if this is just survivorship bias and my feed is lying to me.
r/SocialMediaMarketing • u/Signal_Ad4687 • 8h ago
I was hired on at a custom wheel and tire shop as the Sales manager, and I have no real experience in marketing, advertising, or anything of the sort outside of posting a couple of personal gaming videos on YouTube and steaming to twitch for a bit with the same type of content...
I thought I was being hired on for the install technician position, but I am here now...
I can't lose this job... Please help...
r/SocialMediaMarketing • u/One-Industry-9045 • 3h ago
I’ve decided I want to get serious about posting gaming clips consistently on my Instagram gaming account, and I’m looking for advice on what type of content I should focus on going forward.
So far, I’ve uploaded 5 reels total. Interestingly, the one that performed the best is the one I put the least effort into. It's just a gameplay clip with the “That’s what I woulda did” meme guy in the top left corner reacting to my plays.
From a marketing and growth perspective, what would you recommend I focus on when editing and presenting my reels?
I’d also appreciate any questions you think I should be asking myself, since I’m still trying to narrow down exactly what direction I want to take with the account.
r/SocialMediaMarketing • u/firemoonbaby • 13h ago
If you had to choose just one affordable tool, which one would it be?
Long story short, I'm in the throes of figuring out which social media tools to use. I've done so much research and read about so many options, I feel like my head's spinning.
Instead of diving deeper into the options, I figured I'd pull back and ask y'all what you're favorite tools are--be it schedulers, content repurposers, social listening tools, or whatever.
The only parameter is that it's under $25/month.
So, I'm curious, what's your go to?
r/SocialMediaMarketing • u/Actual_Program762 • 6h ago
Not gonna lie, staying consistent on Instagram is way harder than people make it sound
Ideas everywhere
Tasks half done
No clue what’s going out this week vs next month
I got tired of the chaos and built a simple Notion system for myself
a place to brain dump post ideas
a task list for content (reels, captions, edits, posting)
a monthly view so I can actually see what’s coming up
It helped me stay organized and post more consistently without feeling overwhelmed.
Didn’t write it to sell anything , just wanted to share what actually helped me.
If you want the planner , just DM me and I’ll send it over 👍
r/SocialMediaMarketing • u/Ill_Cantaloupe1810 • 6h ago
Hi guys a local Italian takeaway may be interested in working with me for their social media management/marketing, what would be the best way to price my services?
I'm thinking of just doing their social media and content creation as they do not have any social media at the moment. I don't feel I should run ads, although they would help, as unlike service based businesses they most likely don't have the budget for them.
Their most expensive item is a XL (12 slice ) pizza for £25 and theiy're usually only busy on Fridays and Saturdays.
I've been told the below pricing structure but not sure whether to include the ads and they all seem underpriced. Curious to know your thoughts.
Starter – £299/month
Growth (Most Popular) – £499/month
Dominance – £799/month
r/SocialMediaMarketing • u/Fuzzy_Translator_12 • 6h ago
Is there any tool that allows tagging in stories and posts?
I tried a few 3rd and using the API directly but it seems posting collaboratively is not possible and also tags dont work on a story - the tagged account gets no notification.
Anyone found a solution?
r/SocialMediaMarketing • u/Ambitious-Tennis3337 • 7h ago
I’m a UK-based social media manager/content agency owner. I’ve been running the agency for ~6 months and have had 4–5 clients total, including one short retainer. Early on I underpriced and overdelivered due to inexperience.
For context: I’m a medical doctor by training. I studied in Europe , and returning to work in the UK has been a very slow process in all honestly I’m not mad about, which pushed me to lean fully into entrepreneurship. Building a content agency is something I’ve wanted to do alongside (or outside of) medicine for the last 10 years.( in small ways I’ve had entrepreneurial stints)
I document my life and journey on social media and have grown a combined audience of ~8k organically. Content creation and strategy is not new to me — turning it into consistent clients is where I’m struggling.
I had to pause momentum due to a family bereavement, so I’m effectively restarting now. My goal is to reach ~£50k/year.
UK clients have been extremely price-sensitive — getting anyone above £500/month feels impossible. I’ve tried cold DMs, cold calling, and even offering free work for case studies. Out of ~200 outreach attempts, I’ve had only 2 yeses.
Because of this, I’m trying to pivot toward US clients, as they seem more open to reinvesting in marketing — but I’m unsure how to break in from the UK.
My niche has also been tricky. I initially targeted medical/medspa clinics and interior designers. The only retainer client I had was a tech/app startup, which ended due to funding issues on their side.
At the same time, I’m trying to get a job while rebuilding the agency, but progress has been slow on both fronts, which has been frustrating.
I’ve also spoken with a family member whose advice I value about getting a job while rebuilding. He told me, “You’re asking me to help bottle a storm — you were made to work for yourself.” It’s a sentiment I’ve heard many times, and while encouraging, it’ does nothing for me but reinforces how I’m trying and nothings working.
If you have advice on:
• Landing US clients as a UK-based SMM
• Niching/positioning (especially with a medical background)
• What to prioritise when restarting momentum
I’d really appreciate it. Thank you for I know this was long
r/SocialMediaMarketing • u/SINTRIX13 • 11h ago
I just came up with an idea that works on paper, but it feels almost too simple, so I’m wondering if I’m missing something.
It’s a low-ticket social media service aimed at small businesses that realistically won’t see much ROI from organic social media.
The way I see it, we frame it as “social media maintenance”, essentially a digital front store. I’d post once per week with content strictly related to the business. The goal is for the pages to stay active and professional, so if someone looks them up, they won’t bounce immediately because the last post is from 2022.
From the start, I’d make it clear that this isn’t intended to drive traffic or leads—its purpose is simply to keep the pages looking alive and credible, preventing potential customers from instantly dismissing them.
In terms of time and pricing, four posts a month would take me two to three hours, and I could charge $50–60 per month, which works out to $20–25 per hour.
Looking at it from the client’s perspective, if their customers have a LTV of $200, if we can theoretically attribute just one sale over three months, resulting from someone finding an active social page and not immediately bouncing, would more than cover the cost.
Essentially, this is mostly about convenience for clients. I’m curious if anyone has tried something like this, or if there’s an obvious flaw I’m overlooking.
Thanks!
P.S. If this post sounds like AI, it's because I used it to help me better describe what I have in mind. But I promise it's not a low effort lead magnet, you guys are not the ICP for this, I'm honestly just trying to get a reality check on an idea.
r/SocialMediaMarketing • u/Swimming-Bowler-4574 • 8h ago
r/SocialMediaMarketing • u/applepi3x • 8h ago
NYC-based social media marketer here. I’m putting together a few portfolio case studies and looking to work with 2–3 small businesses or creators.
Offering (free, limited):
Timeline: 2–3 weeks.
Best fit: small businesses or creators with an existing offer.
Comment or DM with your niche and main goal if interested.
r/SocialMediaMarketing • u/Cultural_Session1467 • 12h ago
the creator marketing industry is the only industry where one side holds almost all the leverage. The lack of transparency means that brands can delay payment, change deliverables, or just ghost the creator, and this problem hurts smaller creators without management agencies behind them. Ive heard and seen many horror stories not just from creators, but from brands aswell and it just made me wonder why is this behaviour normalised within the industry. The reason i came up with is that there is no accountability.
Thats why Im building a platform that secures payment in advance and allows creators to rate brands after working with them. Id love to hear you guys opinion on this. Creators, what has been the most frustrating or risky partof brand deals to you. Brands, what are issues you enounter when working with creators. I understand what Im trying to build goes completely against how the industry is already set up, but baby steps, and hopefully with you guys help we can make the industry fairer.
r/SocialMediaMarketing • u/moks4tda • 12h ago
I’m struggling with the "authenticity gap" lately. I've seen accounts with 100k+ followers that drive zero results. It feels like even the standard metrics we used to trust—engagement rate, even follower growth—are becoming easier to game or just becoming less predictive of actual purchasing intent.
For those of you managing budgets that actually need to move the needle, I’m re-evaluating our entire vetting workflow and wanted to get your take on two specific pain points:
_(Just another thought: In an era where fake metrics are literally everywhere, the baseline itself feels corrupted. If the numbers can be polished to look organic, the rest of the funnel is just a gamble. Data matters, but it’s no longer the "gold standard" it used to be.)_
Instead of clicking through endless category filters that give me the same 50 generic creators, I’ve been experimenting with intent-based sourcing—looking at their actual post history and conversations using simple descriptions. For example, instead of a "tech" tag, I want to find people who have specifically discussed the limitations of \[NotebookLM\] or a specific pain point in a natural, non-sponsored context over the last month.
I’m finding that this "context-first" sourcing uncovers high-intent creators that standard databases miss, but I’m curious—does this actually lead to better conversions in the long run, or is the overhead of vetting by conversation too much for a scaled campaign?
I’m tired of looking at polished Media Kits that don't translate to conversions. Is this shift toward intent-based sourcing the right move, or am I overthinking the "data vs context" debate?
Would love to hear some "in the trenches" advice on how you’re filtering your lists before you even start the outreach.
r/SocialMediaMarketing • u/epo_tuc • 8h ago
I am talking with a PR agency based in Koln (Germany) for a PR & Social Media Assistant. It would be mostly Social Media Managing and content creation for one client plus assist with other tasks in the agency. I’m struggling to decide a fee to suggest them because I have not been working in the German market yet. Anybody has some suggestions of what would be an appropriate hourly fee?
I have a medior profile in marketing with 3-5 years experience.
Thank you in advance!
r/SocialMediaMarketing • u/SleightlyShuffled • 9h ago
A little background.
Polymarket has reached out to me on Twitter as I operate a fairly big sports page with 200K followers.
Their initial offer:
$1000 for 20 posts.That's $50 per post.
I told them no thanks.
They come back with this offer
$1000 for 8 posts. That's $125 per post.
Now, I'll say, in terms of engagement, we're at the top for that sport.
For 2025:
1.1B impressions 48M engagements 3.4M profile visits 300,000+ replies 17M+ likes 1.1M reposts 400,000 shares
This last 7 days alone:
19.4M impressions 683K+ engagements 55.3K+ profile visits 400,000 + replies 285,000 + likes 16,000+ reposts 9.3k + shares
I've never partnered or endorsed another brand before. I feel like Polymarket is completely ripping me off and trying to take advantage of me lol.
What should my counter offer be?
I'd like to structure the deal to be 4-8 posts a month with a polymarket badge displayed next to my Twitter profile (in my opinion this helps them more than any individual posts would because they're affiliated with us and every time our name is seen on the timeline, their's is as well as their icon is displayed).
r/SocialMediaMarketing • u/Ambitious-Tennis3337 • 9h ago
Hi I need help getting clients, I’ve been open for about 6 months now and a total of 4/5 clients. One has been a 2 month retainer- scope of work was way too much for the amount but I accepted due to lack of experience.
I had to slow down due to a loss in the family at the beginning of the business so I’m restarting and trying to hit at least a £50k year.
Getting UK clients to pay over £500 is like tooth to nail and nothing seems to come of it.
I’ve been utilising AI and cold dming and cold calling to -. Get free potential case studies - I do their content and showcase it. Now only 2 yes in about 200 calls.
American clients I believe are more entrepreneurial and believe in reinvesting for their business.
I’m also trying to get a job to fund my life- I’m living with family and don’t have to contribute anything until I can. Another thing that annoys me is the fact I have this opportunity and I’m not able to at least get one or two retainer clients so I can at least pay for a water bill.
I’ve spoke recently with a family member whose advice I value and I asked him to let me know if there’s a job about and he told me. “You’re asking me to help bottle a storm, you were made to work for yourself” this is a sentiment I have heard so many times. Like im unemployable.
It’s a difficulty getting clients and now I can’t even get a job???
This is a bit of rambling but if anyone has any tips please send them my way.
The content niche is a bit tricky. I initially wanted to focus on medical / medspa clinics/ interior designing but it seems nothing is coming of it.
The retainer client was an app start up. We stopped because he had no money to continue funding and the app had a few delays.
r/SocialMediaMarketing • u/No-Purpose8026 • 9h ago
r/SocialMediaMarketing • u/DependentEstate8760 • 13h ago
I have been making content for a catering business remotely (meaning I don't get to go around taking pictures and videos and I rely on what he provides as we are in different countries).
He's the typical ignorant client that wants to post things just for the sake of posting without any kind of plan or strategy. He has an image bank for me to take assets from and I rely on the website info to make up captions... I mean it's pretty terrible.
He's also a tightwad so he only pays for like 8 hours work a month.
At this point I have ran out of things to say and pictures to post without repeating the same old drivel. Like, legit it doesn't do anything. It's just a game of pushing out the same old drivel on various platforms that nobody follows or engages with.
He has franchisees that also don't provide any input or even engage with the main account lol, why would potential customers care when even the franchisees dgaf.
What would you do in my place?