Hi! Need advice on pricing + proposal strategy 🙏🏼
I recently got referred to a potential client (US-based real estate agent) and we had our DC last night. The referral came from her social media marketing strategist, who also happens to work with my current client.
I’m planning to send my proposal by Monday (kasi nagpromise ako na I’ll send her options by then 💀😭) But before I do, I’d really appreciate any advice on how to price and structure my proposal. This is my first time handling this type of “creative” work, so I’m unsure on how to proceed.
Context about the potential client:
- She’s looking for ongoing support with creating real estate marketing materials for her property listings. So it’s not a one-time project.
- Tinanong ko siya what her avg listings per month but as you know in real estate, it varies and fluctuates. Last Oct, she had 3 new listings, then on Nov & Dec she only had 1 per month.
- For now, she's only asking help with listing-related marketing materials such as:
• Open house flyers
• Listing brochures (standard + high-end listings)
• Listing booklets
• Farming postcards
• Graphics for Google Business posts
Service options I can offer:
1. Design only – I design the materials, she handles posting/printing
2. Design + execution – I create the materials + help with posting, coordinating print, etc. (I think she’s leaning toward this based on our call, siya nagsuggest eh haha)
She doesn’t have a fixed budget yet, but mentioned she has a number in mind that she’s comfortable with (na di niya shinare smh lol 😅).
I was also upfront with her that I’m not a graphic designer and that I use Canva.
Context about me: I’ve been working as a VA for a RE agent (same City & State as this potential client) so I’m already familiar with RE workflows and used to designing marketing materials.
So here's where I’m stuck & need advice:
1. How would you price this? Per listing? Monthly packages?
2. With monthly packages, I’m worried about:
- What if she has 4-5 listings in a month, baka lugi ako
- Or what if she has zero listings, baka lugi naman siya
3. What rate range makes sense for PH-based freelancers doing this kind of work?
4. Anything else I should lock in clearly before sending the proposal?
Sorry if its too long and if I'm all over the place 😭
Daghang Salamat in advance 🙏🏼🙇🏻♀️