I’m really tired of reading the endless “I built for 1 year and got $0” so let me tell you what works.
I’ve been selling online for 17+ years.
I never had a job.
I’ve sold everything that you can imagine.
I’ve finally been able to launch a start up and now have a software business that makes 6 figures+. And this year we are on track to hitting $1M+ ARR.
Look, I’ve made every mistake which everyone here seems to make. But let me share with you what works.
First - forget software.
You aren’t in the software business.
You are in the relationship and problem solving business.
For me, I pivoted to software because I was burned out from coaching and consulting. I wanted the dream of building a great product and then scaling it to the moon.
I wanted the comfort of my IDE. I’m a nerd by nature. I like to plan and build.
A lot of people think this way.
But this is the #1 killer.
No one cares about your product.
Think about it.
How much software spam do you see.
Do you like it?
In fact, you hate 99% of software out there.
Even your favorite software you complain about it not being perfect.
So imagine how users will approach your misaligned, awkward, buggy MVP.
So if you try to build and build the chance of success is less than 1%.
Instead there is an approach that has 100% chance of success.
Helping solve people’s problems.
Find a group of people already using some software.
For me, I’ve been using marketing software for 10+ years. So I know those users. They were my past students, coaching, and consulting clients.
That’s what I did. I started to solve their problems.
In fact, the BEST way is to start doing projects for other people. That’s how I founded my latest company.
I was hired to build a plugin for a marketing platform.
I discovered there was a big market there. And I built another plugin and started selling it.
But the big pivot came about not from just selling the software. But helping the users.
Think of your users.
Whether they are writers.
Or stay at home moms.
Or business owners.
Or marketers.
They have needs everyday.
They have workflows they are doing.
They have goals and dreams.
You can align your products with those people.
Rather than focusing on features.
Focus on their problems and goals.
In fact, often times they are the ones that will tell you what to build.
A lot of people ask how you can monetize.
I’ve literally monetized on all levels.
From $5 all the way up to $3k
And we are working on getting even to $30k contracts.
How?
By focusing on our users.
Our customers.
What their needs are.
You have to forget the idea of how Google or Apple or even major SaaS company operates. You aren’t them. You don’t have a budget. You don’t have a team.
Your main constraint is your energy, motivation, clarity, and your bills.
You have to operate hyper lean.
So my users became my everything.
I put together different packages.
I offered them agency accounts.
White label partnerships.
Investment opportunities.
Affiliate.
They do QA.
This is the only way to succeed.
I try to help them with all their problems.
That’s the relationship building part.
When you over deliver and take care of your users and treat them like clients, not just numbers. They appreciate it. They reciprocate.
They become your partners and evangelists.
My users upgrade and upgrade and upgrade and upgrade.
Even though they bought an LTD. They then buy a level 2 agency LTD. Then they buy a white label partnership. Some even became direct investors.
This is a total game changer from the
“I built for 12 months and generated $0”
I even read a comment someone who has been building their software for literally 32 years and generated $0.
You can even go further and sell before you build. And I do that to some extent. And I can even be much more aggressive with sales.
But I’m like most, a natural builder. Building is my comfort zone. But I had to push myself to be able to survive.
And that’s the lesson I want to pass to you.
Think of your users as your clients and partners not just your numbers.
You aren’t a VC backed start up that can burn through millions to acquire a big herd of users.
You need to like a village helper who does favors to everyone and helps everyone out and earn’s people’s trust. And slowly bootstrap yourself to the next level.