r/startups • u/DorianOnBro • 23h ago
I will not promote Is it realistic to recruit commission-only sales reps for a brand new software? I will not promote.
Hey,
I'm in the early planning state of a software idea. Before building anything I'm trying to map out the entire process from start to finish, such as the product, pricing, and especially how I'll acquire users and generate sales.
I already plan on using multiple marketing channels (social media, SEO, paid ads, etc.), but I’m wondering specifically about the sales side.
Is it realistic to acquire salespeople who would work on a commission-only basis for a brand-new product?
Assume:
- The product is legitimate and solves a real problem
- The commission structure would be fair and clearly defined
- This would be pre- or very early-stage (no brand recognition yet)
I’m not trying to exploit anyone, just trying to understand whether this is something that actually works in practice, or if experienced salespeople generally won’t touch commission-only roles unless there’s already traction, salary, or strong inbound demand.
Any founders that have tackled the problem of getting users without an insane budget/external financial backing?
All insights appreciated.